Today, more than ever, leaders must gain the public's cooperation. And there are two primary methods for doing this: motivation and inspiration. While the two terms are often used interchangeably, they really imply quite different things — depending on your goal.
Motivation is the process of persuading individuals to take action toward a particular and immediate objective. When you want to motivate someone to perform something they may not want to do, you must give them something they want in exchange.
When coaches address their teams at halftime, they are motivating them. They want their players to return to the field or court with fresh vigor and concentration, even if they are too exhausted or discouraged to attempt it. Their recompense? Victory.